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Professional context
An understanding of meetings, leadership, customer relationships, persuasion, negotiation, reporting and cross-cultural work.
ABOUT DAVID
I bring more than three decades of professional and international business experience to practical, personalised English teaching.
David Guild · Founder & Teacher
years of professional experience
former chief executive and senior commercial leader
career and life across multiple countries
Level 5 TEFL and Business English qualified
BEFORE GUILDFLUENT
My professional career began in 1992 and has included senior sales, commercial and general-management roles, including service as a CEO. I have led teams, developed people, managed customer relationships and worked through the practical demands of international business.
I have lived and worked across the UK, United States, Germany, Italy and Hong Kong, while doing business more widely around the world. That experience shapes an acute awareness that successful international communication is about much more than grammatical correctness.
It requires clarity, judgement, listening, diplomacy and the ability to respond when the conversation does not follow the script. Those are the realities GUILDFluent lessons are designed to reflect.
EXPERIENCE IN PERSPECTIVE
GUILDFluent combines two disciplines: an understanding of professional situations and formal training in how languages are learned and taught.
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An understanding of meetings, leadership, customer relationships, persuasion, negotiation, reporting and cross-cultural work.
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Level 5 TEFL and Business English training, with structured input, purposeful practice, feedback and recycling.
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Your role, level, objectives and real communication situations determine the programme—not a generic course sequence.
MY TEACHING APPROACH
A lesson should prepare you to do something that matters—not simply complete an exercise.
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Lessons are built around communication you genuinely use or need: explaining, questioning, participating, influencing, responding and building relationships.
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Useful language is explored for meaning, form, pronunciation and use, then practised with increasing freedom and realism.
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Feedback is designed to help you notice patterns, make better language choices and communicate more confidently without constant support.
WHAT THIS MEANS FOR YOU
We can focus more quickly on the communication itself: what you need to say, how you want to sound and what the other person needs to understand.
— realistic preparation for important conversations
— language connected to your role and objectives
— feedback that respects your professional expertise
— practice designed for transfer beyond the lesson
QUALIFICATIONS
Level 5 TEFL qualified · 30-hour Business English specialist training
The role of your English teacher is to develop how effectively you communicate—not to judge the professional decisions you choose to make.
LET’S TALK
A complimentary consultation is an opportunity to discuss your current level, your priorities and the situations in which you want to communicate more effectively.